Kenya’s Safaricom Hikes Internet Prices Amid Demand Surge

Kenya’s leading internet provider, Safaricom, has raised tariffs on its services, citing soaring demand and rising operational costs. The price hike affects millions of users, from urban professionals to rural households, who depend on the company for mobile data and broadband. Safaricom, controlling over 60% of Kenya’s telecom market, justified the move as essential to maintain network quality amid unprecedented online activity.

The announcement has stirred debate among customers, with many voicing concerns over affordability in a nation pushing for digital inclusion. Businesses reliant on internet connectivity, such as e-commerce platforms and remote workers, now face higher expenses, potentially impacting growth. Safaricom emphasized its commitment to improving infrastructure, promising faster speeds and expanded coverage to offset the increase.

This shift reflects broader trends across Africa, where growing internet penetration strains existing networks. Kenya, a regional tech hub, has seen data usage skyrocket, driven by streaming, mobile banking, and education platforms. As Safaricom adjusts its pricing, competitors may follow suit, reshaping the country’s digital landscape.